A NEW agreement is hoped to boost arts businesses in the region.
Business & Enterprise North East, which runs the region’s Business Link service, has signed a memorandum of understanding with the Arts Council to put collaboration between the two organisations on a more formal footing.
The two groups will work together to set up new ways to offer more support to artistic businesses in the North East. It is hoped the agreement will reinforce and develop the region’s reputation as a hub for artistic talent.
Business & Enterprise North East business development manager Andy Brown said: “The signing of this agreement symbolises the start of an ongoing relationship between Business Link and the Arts Council in the North East, and one that we are sure will help drive forward the performance of businesses in the art sector and really enhance the region’s status as a leading arts hotspot.
“We’ve been working together in a formal capacity for around four years now without necessarily having the memorandum of understanding.
“This shows a commitment from both parties to work together. It’s really a commitment to something we can review on a regular basis.”
The two have already looked at joint marketing campaigns and identified groups they would like to work with.
They also plan to hold knowledge sharing sessions and are considering pooling resources to stage events, so they are not duplicating the services they provide to creative businesses.
Arts Council England, North East executive director Mark Robinson said: “We’re delighted to be working together with Business Link to provide business support to creative industries.
“We aim to help artists and arts organisations set up and run sustainable, vibrant businesses which in turn benefit the region as a whole.”