THE internet is playing an increasing role in the way products and services are purchased. For any business, the internet is an excellent way to interact with potential and existing customers.
There are a number of reasons why businesses develop websites, which include building brand awareness, selling products and to provide improved customer support.
The website will act as the face of your company so it should be fast, professional, reliable and easy for customers to navigate around.
Prior to your company website going live, it would be beneficial for you to define what you hope the site will achieve.
If you are planning to take advantage of e-commerce and sell products or services online, you may need to rethink many of your business activities prior to starting up your website.
Doing business online will change the way in which you interact with customers. For example, every aspect of the transaction process must be considered, from how orders are handled, confirmed and paid for, to deliveries and returns if a customer is not satisfied with their order.
Business Link’s team of expert advisers can offer advice and expertise in developing an effective online marketing campaign.
For further information on developing a website and doing business online, visit the IT and e-commerce section at www.businesslink.gov.uk/ northeast, or call 0845 600 9006.
:: Chris Simpson, Business Link