Family butchers firm, Dicksons, has invested £140,000 in developing a “concept store” in Whitley Bay which will give customers the chance to sit down and relax.
The South Shields-based business says the latest store will feature a relaxed seating area, and incorporates elements of a traditional butcher’s shop.
60 year-old Dicksons is looking to roll out this concept across much of its existing estate following the move.
Michael Dickson, managing director said: “The opening of our Whitley Bay shop marks a key stage in our development plans; not only are we entering a new geographical territory, but we are looking at how our products can evolve to meet customer demands.
“Our shops embrace the traditional pork butcher – a sight which would have been extremely common on our high streets in times gone by – and we are seeing customers once again choosing to seek out these more artisan and speciality retailers, which is great news for our high streets and towns like Whitley Bay.”
The roll out of the new Dicksons concept store coincides with the appointment of two new senior figures in to the business.
Mr Dickson added: “It’s an exciting time for the business and we have brought some very experienced individuals in to the company to aid our future growth. Not only have we appointed
a highly experienced factory general manager in Harry Howarth from the large corporate sector to ensure we can meet the expectations of supermarket and food service customers but we have also welcomed Chris Hayman in to the business to head up our growing retail division. Joining us from McDonalds he brings with him a wealth of ideas and retail experience to ensure that our retailoffering meets the needs of our customer and can continue to attract new ones.”
Dicksons employs more than 240 staff across its thriving chain of retail shops, Head Office and production facility. Established in South Shields in 1953, as a stand-alone pork butcher, Dicksons sells a wide range of premium meat products, including freshly cooked deli meats, sausages, bacon, pies, and a selection of hot and cold food on the go.