COMPANIES aiming to profit from the design of new products and services will benefit from the new Design Network North launched yesterday.
Internationally renowned designer Wayne Hemingway MBE joined major blue chip companies, and over 200 delegates from the design and business community to celebrate the launch of the new North East hub for innovative design.
Design Network North aims to help companies develop innovative solutions to design problems and support opportunities for collaborative working, knowledge exchange, advice, project funding, and brokerage to the most appropriate regional design specialists and suppliers.
It is funded by One North East, the network will be co-ordinated by RTC North and supported by Knowledge House and the universities of Newcastle, Northumbria and Teesside.
Held at the Open University building overlooking Gateshead’s Baltic Business Quarter and the proposed site of a Design Centre for the North where the network will be housed, the launch kicked off a region-wide initiative to place design at the heart of the economy.
Wayne Hemingway, founder of global brand Red or Dead said: “This investment sends out a message that the region maintains its passion for manufacturing and cherishes its heritage of making things that are innovative, new and exciting. UK business support tends to focus too heavily on improving efficiency and cutting costs instead of looking creatively at the market and embracing design in all its forms – whether for better products, packaging, brands or marketing.”
David Godber, deputy chief executive of the Design Council, said: “The North East is one of the most dynamic regions when it comes to strategically promoting design and its benefits in creating better businesses and more sustainable, creative communities.
“The Design Council is delighted to be a partner in Design Network North and we look forward to helping it grow and thrive.”