Design conference set for Sage Gateshead

The annual Design Means Business conference is heading to the North East this month to showcase the benefits of design for local companies

Design Network North's Terry McStea and Emily Pearson
Design Network North's Terry McStea and Emily Pearson

The annual Design Means Business conference is heading to the North East this month to showcase the benefits of design for local companies.

The event, which is held in association with Design Network North, will take place at The Sage Gateshead on Tuesday, October 15, and Wednesday, October 16.

This year’s speaker programme includes senior figureheads and leading practitioners from the country’s top design agencies and highly regarded global brands, such as Aston Martin, Orange and Philips, who will share their experiences on how design has impacted their bottom line.

Design Network North’s Terry McStea said: “The two-day programme will consist of presentations from leading designers, on themes including design for health, opportunities in the ‘grey market’, and customer-focused design.

“The overall aim of this event is to inspire and support businesses throughout the North of England to open their mind to what design really means and, once embraced, the positive impact it has on their business.

“There has been a big push over the past 10 to 15 years, particularly in the North East for manufacturers to be more efficient and ‘lean’ to reduce costs.

“However, companies are starting to realise that they need to be producing better products that meet their customers’ needs better – the key to this is design.

“I think businesses now have a better appreciation of the value of good design, and that it isn’t just about the colour or shape of your product – it’s about what it does and how well it does it.”

Organisers are expecting this year’s event to be the biggest yet and people from all sectors are encouraged to attend.

For more information on the conference or to book tickets, visit www.designmeansbusiness.org.uk or call 0191 499 8383.

 

Journalists

David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer