The North East brewers behind a club capitalising on the popularity of craft beers and real ales are hoping to raise a glass to a raft of new financial backers.
Delavals Brewers has launched a fundraising campaign via the Investing Zone crowdfunding platform to raise the £400,000 it requires to support its future plans for The National Trust Beer Club.
The club is a membership organisation through which beers from smaller regional brewers across the UK are sold.
It was soft launched by Delavals 15 months ago as an extension of its partnership with the National Trust, where as an official licensee it had previously launched beers in collaboration with four North East National Trust properties.
To help them fund the first stage of the business’s development, Delavals worked with NEL Fund Managers to secure a six-figure investment from the Finance For Business North East Growth Fund.
Now new investors are being offered the opportunity to be part of Delavals’ future success, for a minimum investment of as little as £100.
The new funding will be primarily used to support a wide-ranging marketing campaign for the Beer Club that would be aimed at increasing club membership and maximising sales, but some would also be directed at operational and technological improvements.
John Gilfillan, managing director at Delavals Brewers, who runs the company with his brother David, said: “We’ve put some firm foundations in place for the Beer Club over the last year, and working with Investing Zone provides the right fundraising option for the point we’ve reached.
“Much of the new capital we’re looking for will be used to support extensive marketing activities which will help greatly extend the Beer Club brand’s visibility, but there would also be further operational improvements and investments in technology to be made if we’re successful.”
Jean Miller, CEO of Investingzone, added: “We’re delighted to be offering investors the opportunity to back such an exciting project which offers the possibility of solid returns for patient investors in addition to the chance to indulge in a very enjoyable hobby.
“Investors who want to find out more can get the information they need on our site, and can even quiz the directors about their future plans.”
Beer Club products have gone into around 50 National Trust shops, a new range of 330ml bottles and gift packs has been launched, a Beer Club roadshow that has taken products to 27 different Trust properties across England, and membership vouchers are also available online and at 450 branches of WH Smith.
More than 200 beers produced by over 60 brewers from around the UK are currently available.