Deadline extended as strong competition builds for CIPD North East of England HR&D Awards

Companies now have until May 1 to apply for the hotly contested awards taking place on June 11

Maureen Brown, owner and Managing Director (left) and Melanie Bolton, Associate Director (right), both of Sullivan Brown Resourcing Partners
Maureen Brown, owner and Managing Director (left) and Melanie Bolton, Associate Director (right), both of Sullivan Brown Resourcing Partners

Strong competition for this year’s CIPD North East of England HR&D Awards has prompted a deadline extension for North East companies who stand out from the crowd.

The awards programme, delivered by The Journal and associate sponsors Nigel Wright, is accepting entries until May 1 — due to companies wanting extra time to make their entries stand out from the pack.

Among this year’s categories is the Employee Engagement Award, sponsored by HR recruitment specialists Sullivan Brown Resourcing Partners.

North East firms have the chance to shout about how they have improved employee engagement, and how that has impacted the business.

Maureen Brown, owner and managing director of Sullivan Brown Resourcing Partners, said: “As HR recruitment specialists we love to celebrate great human resources so we’re really delighted to be sponsoring the Employee Engagement Award this year.

“Good business leaders understand that employee engagement can positively influence productivity and performance so we’re seeing many of our customers prioritising engagement strategy.

“HR is about people and we all want to be happy in our work. As the competition for key talent increases, a well-defined employer value proposition and ongoing engagement strategy will improve your chances of attracting and retaining the right people, that’s why we want to celebrate great engagement initiatives.”

Melanie Bolton, associate director, added: “As recruiters we speak to people at various stages of their career and we’ve seen a real shift towards people looking to work in an organisation where they feel culturally aligned, valued and engaged.”

Elouise Leonard Cross, chair of CIPD North East of England Branch, said: “The governments Engage for Success taskforce has highlighted that the UK has an employee engagement deficit. Surveys indicate that only around one third of UK workers say they are engaged – a figure which, according to Kenexa research, leaves the UK ranked ninth for engagement levels amongst the world’s 12 largest economies as ranked by GDP.

“Organisations that are flourishing in the region are those that recognise the importance of engagement, investing in engaging employees and seeing increases in productivity and performance as a result. This category looks for examples of how organisations have engaged their staff and the impact that has been achieved.”

Last year’s dinner attracted over 370 guests, and this year’s event, which takes place on June 11 at the Hilton Newcastle Gateshead, will be led by Metro Radio stars Steve and Karen.

This year’s categories include:

*People Development Award — sponsored by Newcastle Business School, Northumbria University

*Learning & Development Programme Award — sponsored by NCFE

*HR&D Technology Award

*Diversity & Inclusion in the Workplace Award — sponsored by Tyne & Wear Fire & Rescue Service

*HR&D Team of the Year Award — sponsored by Clarke Mairs LLP

*Employee Engagement Award — sponsored by Sullivan Brown Resourcing Partners

*Health & Wellness Award

*Change Management Project of the Year Award — sponsored by Cintra HR & Payroll Services

*Reward & Benefits Award

*SME HR&D Award — sponsored by CIMA

To enter, log onto . Alternatively contact Lesley Hampson, events manager on 0191 201 6435 or email

Remember you have not much longer than a week to apply before for the May 1 deadline.


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer