Darling Dash creates an app for pairs to share

ADMIT it. You're a different person when you're with your girlfriend or boyfriend.

Darling Dash are releasing an app called Cupple

ADMIT it. You're a different person when you're with your girlfriend or boyfriend.

You’re babbling a completely different language cobbled together from private jokes, shared experiences and a few other things you might not want your friends to know about.

And sometimes that language just doesn’t look right slapped on Twitter or Facebook for the world to see.

Maybe it’s time to get a room, in a manner of speaking.

Cupple is a sharing app that’s specifically designed for conversations between just two people, and that’s you and your partner.

It allows you to send media and messages directly to a secure shared feed, enabling you to send romantic messages, recommend places to visit or just head down memory lane.

Developed by creative agency Darling Dash in Newcastle, the app will be released for the iPhone to coincide with London’s Future of Web Apps conference in early October, with an Android release a month later. It is currently in private beta.

“It’s a bit more special than a text message or an email”, said Darling Dash’s Tim Allison. “People lead busy lives and are apart a lot now. This allows you to share memories and experiences, but it’s more private than sharing on Facebook or Twitter.”

In recent months, people have been talking more about being a little less scattergun with their social media sharing. Google+ launched with the idea of “circles”, allowing posters to decide whether to share posts to everyone or with a select group.

Path offers the chance to share with a “personal network” of 50 close friends rather than a crowd of thousands. Cupple takes that a step further by recognising that a relationship is a network limited to two.

Allison said: “I don’t really like this idea of looking for outside validation from people you don’t have a relationship with, whether that’s from hoping for retweets or seeking +1s on Facebook albums. There’s a bit more uncertainty about how we share media and memories now, and there’s a trend with things like Path and Google+ toward scaling down and contextualizing social media.”

The idea is that a user sets up an account and then invites their partner to join by putting in their email address.

When the two are linked up, they can share pictures, 141-character messages and check-ins on a feed which is set up so one person’s posts are on the left and the other’s are on the right. The location can be given another name as part of the check in, such as “hell on earth” or merely just “work”, and messages can be tagged as either “thinking of you”, “a place we should go” or “somewhere we’ve been”.

Each one is geo-tagged and plotted on a map, so the couple can view where each of their messages hailed from over time. And there’s also an option to comment on messages if you have something to say about what you’ve been sent.

Down the line, Darling Dash hopes to develop the platform so the couple can recommend locations to other couples and may also introduce a feature in which offers are available for checking-in at places like restaurants.

It’s also interested to see whether people use it more as a photo sharing app, a communication tool, a way of planning journeys or a way of remembering beautiful moments.

Allison said: “I want people to be able to start building up a record of where they’ve been together and where they want to go. It’s like keeping a diary together.

“And it’s as much for two teenagers just falling for each other as it is for a couple that have been together for 10 years or more.”


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