Creativity proves a key ingredient for success

THERE is little doubt that creativity is an essential ingredient for success.

Patricia Stead

THERE is little doubt that creativity is an essential ingredient for success. Creativity helps to explore new possibilities, it also encourages vision, intuition and imagination. Hundreds of people in this region have turned their creative talent into a viable business operation.

That is why Arts Council England, North East is proud to continue its association with Women into the Network and has again sponsored the award for the Best Creative Business at the North East Women Entrepreneur awards.

This year’s winner, Joanne Wishart, demonstrated all the necessary skills of a creative entrepreneur working in a difficult economic climate. Joanne, an artist who creates original paintings from which prints and greetings cards are produced, started her business, Wishart, in 2005. Since then the business has gone from strength to strength with Joanne’s work now sold in more than 90 outlets nationwide.

Patricia Stead, director, external relations, Arts Council England, North East, said: “Creativity is essential to businesses in a demanding economic climate. The creative industries in the North East are essential for economic resurgence and achieve success through their ambition and inventiveness.”

“As the regional development agency for the arts, we aim to get great art to everyone by championing, developing and investing in artistic experiences that enrich people’s lives.”

By investing in and working with artists, arts organisations and partners such as Business Link, the Arts Council helps to nurture and develop artistic talent into viable and sustainable businesses, which in turn benefit the North East’s creative economy.

The North East is a hotbed of creativity with new and existing creative businesses demonstrating success through agility, resilience and ingenuity in present economic conditions. Whether it be photography, literature, drama or jewellery design, pottery, dance or visual art, a growing number of women entrepreneurs are building thriving businesses through their creativity.

Arts Council England, North East wholeheartedly support our region’s creative entrepreneurs. The creative economy is central to their priorities for the region and their WIN award recognises the strength and value of women entrepreneurs working within the north east’s creative industries.

Our region has seen huge benefits from its cultural regeneration over recent years, with many artists and creative businesses starting up here or relocating to the area. The creative industries deliver innovation, opportunity, participation and economic resurgence to our region.

Through this award the Arts Council aims put the spotlight on the best of the North East’s creativity, innovation, imagination and entrepreneurialism.

The Arts Council recognises and celebrates the achievements of women entrepreneurs who have demonstrated innovation, good business practice, passion and a determination to succeed through the arts and their creative business.

Patricia said: “The women short- listed in the Best Creative Business category have demonstrated agility, dexterity, imagination and resilience in developing and maintaining their vibrant and creative businesses.

“This year’s winner Joanne Wishart has shown enthusiasm and determination to win lucrative contracts and expand her creative business in the North East and beyond.”

 
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