A County Durham entrepreneur at the helm of a 'universal oil' business is planning to recruit new sales reps to realise ambitious plans for growth.
Brenda Beveridge, of Ebchester, used to trade in antiques on auction site eBay until March this year, when she took over from an acquaintance as the sole importer of the German-produced Ballistol, a product based on medicinally pure white oil.
Originally created in 1904 by professor of chemistry Dr Helmut Klever, Ballistol was first used by the imperial German army to maintain and protect rifles, while at the same being used in the treatment of minor wounds, sores and scratches.
After that, it became a household name in Germany, Austria and Switzerland for some time.
Following a decline in popularity, the company was resurrected in 1970 by Dr. Heinrich Zettler, whose sons now run it.
Trading through her online store, eBay shop and resellers, Brenda stocks more than 35 products, which can be used to clean, preserve, protect, disinfect and prevent corrosion on not only metal products, but those made out of wood, hard plastics and even smooth leather.
Brenda, who since March has grown the wholesale side of the business by 300%, said: “I want to educate people about Ballistol, so they know they can have one product that has hundreds of different uses, is environmentally friendly, and is kind to skin.
“It can be used in so many different sectors, from garages to motorbike shops to vets; in fact, it’s very difficult to find an industry it couldn’t be used in.
“I think it could be absolutely huge. I feel like I’m standing at the bottom of a hill, looking up and choosing what path to take.
“I’m now looking for expert sales reps who would like to add Ballistol to their portfolio.”