County Durham microbrewery and leisure firm Sonnet 43 Brew House has invested £195,000 in adding a boutique inn to one of the firm’s brewery taps.
Since launching in late 2012 Sonnet 43 Brew House, at Coxhoe, County Durham, has expanded to encompass three brewery taps – The Lambton Worm in Chester le Street, The White Lead at Hebburn and The Clarence Villa, Coxhoe – which serve Sonnet 43 beers as well as food and drinks.
Demand for the beer has exceeded all of founder Mark Hird’s expectations and at the start of 2014 he told The Journal of plans to expand the microbrewery and brewery tap business as part of a five-year plan which will see the portfolio grow to 12 brewery taps.
Now Mr Hird has added another string to the venture, by opening boutique-style bedrooms at The Lambton Worm after months of renovation work and planning.
There are 14 ensuite rooms in total, all done in a contemporary style with imported Rococo furniture and Bluetooth stereo speaker docks.
Bedrooms also nod to the brewery element of the business and are named after a variety of hop used in brewing beer instead of numbers.
The refurbishment of the accommodation cost around £195,000 and has created five extra part and full-time jobs at the site.
There are doubles, executive doubles and family rooms available for stays from now and prices including breakfast initially start from £30 a night.
Mr Hird said: “There has always been accommodation at the pub but it had become very rundown and required a lot of work to get it back up to code.”
This is the pub’s second phase of re-development, following a full refurbishment to the ground floor into a Sonnet 43 pub and restaurant in early 2013.
This proved a huge success and saw the pub crowned Best Cask Beer Pub in Scotland, North East & Yorkshire in the BT Sport Great British Pub Awards 2013, as well as the Sonnet 43 chain being shortlisted as a finalist in the Best Microbrewing Pub Company category of the National Publican Awards earlier this year
Mr Hird added: “I think the bedrooms have a real wow-factor.
“The decor is very chic and contemporary and I think many people will be pleasantly surprised by the quality of bedrooms considering the modest nightly rate. We’re hopeful it’ll be a great accommodation offering for visitors to County Durham.”