County Durham agency Curious12 looks back on successful first year

Bishop Auckland creative agency Curious12 is celebrating a string of contract wins and recruitments since launching a year ago

Curious12 agency, made up of Richard Lister, Anton Heil and Gary Robson at Auckland Castle
Curious12 agency, made up of Richard Lister, Anton Heil and Gary Robson at Auckland Castle

A County Durham creative and digital agency is celebrating its first year in business which has seen it win a string of contracts.

Curious12, based at Auckland Castle in Bishop Auckland, was set up by directors Richard Lister and Anton Heil at the beginning of May last year, with fellow director Gary Robson coming on board shortly after.

The trio quickly smashed their original targets on projected work and turnover, hitting £250,000 of sales in the first year against a projected target of £125,000, and doubling the amount of projects within the first six months.

The business has continued to expand rapidly and has doubled its workforce from three to six.

Profit margins have been helped by the prestigious clients wins and sourcing locally, a key part of their ethical approach to business.

The agency has beaten top London and international agencies to win a host of prestigious projects.

The past six months have seen Curious12 win some significant long-term contracts which include several worth in excess of £125,000.

With the current rate of new business and the now established based of regular high-profile clients, turnover is expected to have doubled again by the end of the second year to £500,000.

In addition, Curious12 has been working with Auckland Castle on a range of innovative marketing projects including websites, brochures, email campaigns, signage, CGI presentations and apps. This work includes the international sourcing and modifying of touch screen technology to support the castle’s plans to become one of the most exciting visitor attractions in the region.

Lister, who is business development director, said: “We love what we do and it feels great when our clients tell us that our enthusiasm shows through in the work we deliver for them.

“We enjoy being truly creative rather than focusing on the bottom line. For us, it’s not about getting the job done as quickly as possible to maximise profits.

“What motivates us is digging below the surface to understand what outcome our client really wants and then doing whatever it takes to deliver that.”

Curious12 works with a host of different businesses ranging from education to community initiatives, engineering to financial services and from B2B to high-end consumer magazines.

Lister added: “We call ourselves Curious because that defines our approach to our business.

“We don’t just ask ‘what’ a client wants us to do, we always want to know why they want to do it too and we use this insight to identify the best ways to help them achieve the outcomes they are looking for.”


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