Coming top in the search is key to succeeding online

NEVER has it been more vital for businesses large or small to maximise their online presence.

Brett Jacobson, managing director and founder of Mediaworks
Brett Jacobson, managing director and founder of Mediaworks

NEVER has it been more vital for businesses large or small to maximise their online presence.

As the North East’s market leader in online marketing and search engine optimisation (SEO), Mediaworks is continually striving to be at the forefront of the industry. Whatever your business, Mediaworks can offer a range of online marketing solutions to elevate your company profile to premier search engine rankings.

Working with more than 100 high-profile local, national and international clients, the Gateshead-based online marketing specialist provides a bespoke package tailored to your individual company’s needs.

According to Brett Jacobson, managing director and founder of Mediaworks, the current economic climate has reinforced the need for businesses to be savvy with their online activities.

He said: “The economic climate has actually contributed to the rapid growth of online marketing and made a major contribution to making online one of the most popular marketing mediums in the UK alongside the likes of TV and radio. The fact that online marketing is a more measurable form of marketing, due to tools such as Google Analytics, has allowed companies to monitor exactly what return they are getting from their marketing spend online.

“Its imperative that businesses know whether their marketing is working for them and what kind of revenues its driving. This isn’t so easily done with traditional forms of marketing and so that has led to a lot of businesses marketing budgets being moved online as opposed to traditional media.”

Launched in August 2007, Mediaworks is undoubtedly one of the North East’s business success stories. Based at Team Valley, Brett has grown the business from just himself, to 25 staff in just 36 months. It’s prestigious customer base includes reputable brands such as Tommee Tippee, Akzo Nobel, Eversheds International Lawyers, ScS Sofas, Tog24, and clothing emporium, Van Mildert.

Brett said: “We are focused solely on online marketing, which means we don’t build websites and we don’t claim to be a ‘full service’ marketing agency or the like. We are experts in the digital marketing arena and that’s where our sole focus lies.

“We now have over 100 contracted clients whom we perform services for on a monthly basis as well as one-off bespoke consultancy products when required.

“Working with a variety of regional and national clients across a diverse range of sectors allows us to get a look at what’s happening across the entire internet space and the ‘Google Sphere’. If we notice change in one industry, we can apply that to the rest of our clients very quickly. Whereas web firms and full-service agencies, usually are unable to provide that kind of rapid insight and really add value for the client.”

Mediaworks offers four core services; search engine optimisation (SEO), conversion rate optimisation (CRO), social media marketing and pay per click management. With their main service, SEO, aimed at raising a clients online web presence in terms of their position on the first page of Google for a variety of key search terms related to their business. This, in turn, leads to increased sales, leads or enquiries from their website depending on the nature of the business. Clients also benefit from being able to tap into Mediaworks’ expert knowledge on a variety of online marketing-related topics, for example when investing in any new forms of technology.

Brett said: “It's absolutely critical in today’s digitally led world that businesses maximise their online presence. If businesses are to build new relationships and find new customers then they must market themselves online as that is where their potential new customers are looking. Nobody is picking up Yellow Pages anymore. If someone needs something, whether it be goods or a service for home or business, the first place they will begin to look is a search engine like Google, Yahoo or Bing and if your business isn’t listed then that customer will never find you.”

“Furthermore, once they have found you, it is vital they make the desired action which benefits your business.”

CRO seeks to maximise the percentage of website visitors who take a specific action which benefits your business. This could be anything from viewing a special offer, filling in an enquiry form or completing an ecommerce transaction. The underlying goal is to identify processes and pages with a tangible financial value and ensure they’re working as efficiently as possible. According to Brett CRO is going to be huge for 2011.

“CRO is something which everyone should be thinking about. Just half a day’s analysis resulted in a potential £800,000 improvement in turnover for one of our clients. If you sell or do business online, you need to be thinking about your conversion rate and how you can improve it.”

With a successful first three years under its belt, Mediaworks has ambitious plans for the future. They are due to launch a London office later this year to accommodate their growing client base in the South and double their staff to 50 within the next 18-24 months.

“The fact that everybody is so committed to the businesses’ success and growth has resulted in us being recognised for a number of business awards recently. We’d like to think we are doing a great job representing the region, creating jobs, and we are very proud to be from the North East.”

:: Mediaworks, 398a Princesway, Team Valley Trading Estate, Gateshead. Tel: (0191) 497-7820 email: Website:


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