How we use Cookies

COLUMN: Carole White - Make next year one to remember

DECEMBER is almost upon us so why not turn it to your advantage and take the opportunity to remind your customers and contacts that you’ve enjoyed doing business with them?

DECEMBER is almost upon us so why not turn it to your advantage and take the opportunity to remind your customers and contacts that you’ve enjoyed doing business with them? Better still, how can you attract some new customers now and in the New Year?

Here are some ideas to get 2013 off to a flying start:

Send Christmas cards to all of your customers – those who haven’t dealt with you for a while may be spurred into getting back in touch. If you don’t have time, why not send a festive e-card?

If you don’t want to send cards, you could donate to charity.

When you send out your cards, include a list of what’s new for 2013. This shows that you’re thinking ahead and may inspire people to pick up the phone in the New Year.

If you have premises, invite some of your best customers over for coffee and mince pies, make them feel appreciated.

If you have products or services to sell, offer gift vouchers so that your customers can share their good experience with their friends and family.

If gift vouchers won’t work for your business, try offering an end of year discount or seasonal price offer as an incentive.

Run a competition where one lucky customer can win your product/service for free in the New Year (you may have to put a limit on it).

Consider offering a free trial to new customers who want to give you a try next year.

If you don’t want to give away offers at this point, think about prompting customers to buy now before prices change in January.

Treat your team (if you have one) to a Christmas meal or festive get together to show your appreciation for their hard work and celebrate the results of 2012, and generate enthusiasm for business in 2013.

December is a good time to get thinking about your plans for next year. If you’ve got a spare half hour, jot down some goals for 2013 so that when trade gets going again in January you know just how you’ll be developing your business over the next twelve months.

If you would like further advice from Tedco, please contact us on 0191 428 3300 or email enquire@tedco.org. Visit us at www.tedco.org

:: Carole White, business development manager at Tedco

 

Journalists

Dan Warburton
Chief News Reporter
David Whetstone
Culture Editor
Adrian Pearson
Regional Affairs Correspondent
Angela Upex
Head of Business
Mark Douglas
Chief Sports Writer
Stuart Rayner
Sports Writer