A COMMONLY held perception is that entrepreneurs are only in it for the money but, for many who are just starting out, the financial rewards are often a long way off in the distance.
That would suggest that, for a number of entrepreneurs, money isn’t the driving force, although what is clear is that profitability equals sustainability. The question remains, how much more palatable does that make entrepreneurship?
The Entrepreneurs’ Forum and their campaign, If We Can, You Can, is seeking to challenge the stereotypes that surround entrepreneurship during Global Entrepreneurship Week.
Forum board member and founder of Hays Travel, John Hays, says: “I don’t think any entrepreneur can say that money isn’t important. If you want to grow your business you need to earn profits to plough back into it.
“But money hasn’t been my primary motivator. To see my staff happy and performing well gives me real pleasure.”