Business guru Digby Jones is to become a TV troubleshooter, hosting a series looking at the state of the British manufacturing industry.
The former director-general of the CBI, who is formally known as Lord Jones, will front BBC2 series Digby Jones’ New Industrial Revolution in which he aims to give a helping hand to businesses.
Over the course of three hour-long programmes, the former trade minister will examine a trio of firms and apply his expertise to improve their fortunes.
The BBC said his aim is to “try to craft a new blueprint for British manufacturing success”.
Lord Jones said: “It is vital that a wider audience understands how business ticks, especially smaller businesses wherefrom will come so much of the growth and employment in our economy over the next few years.
“I look forward to drilling down into businesses, asking the awkward questions, thinking the unthinkable and constructively challenging the status quo.”
He follows figures such as the late John Harvey-Jones – star of shows such as Troubleshooter and Back To The Floor – and Mary Portas in hosting BBC shows which try to transform business fortunes.