Burberry sees demand soar in China

Soaring demand for luxury goods in China and online growth helped Burberry beat the trend of declining high street footfall as it posted a 12% like-for-like sales increase over the key Christmas period

Burberry
Burberry

Soaring demand for luxury goods in China and online growth helped Burberry beat the trend of declining high street footfall as it posted a 12% like-for-like sales increase over the key Christmas period.

Shares climbed strongly after better-than-expected retail revenues of £528 million for the third quarter to the end of December.

Outerwear - which includes the brand’s signature trench coats - together with large leather goods contributed about half of the growth, while men’s accessories and tailoring also performed strongly. Burberry said stores continued to be hit by “weak” footfall, reflecting a trend across the sector, but digital sales outperformed, after investment in collect-in-store services.

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