BT claimed another victory in the battle for broadband as its new sports channels helped spur a further surge in take-up and drove the best growth in consumer revenues for a decade.
The group said it added 150,000 broadband customers in the quarter, with many lured in by a package including 38 top-flight football matches a season on its TV service, which has notched up more than 2.5 million customers since last August. Although the pace of growth slowed on the 156,000 seen the previous three months, it was still 23% higher than a year earlier and beat the 110,000 broadband customers reported by rival BSkyB yesterday.
BT said the performance helped consumer revenues rise by 6% - the best for 10 years - while it also saw the group return to overall quarterly revenue growth for the first time in four and a half years, up 2% to £4.6 billion.
Underlying pre-tax profits rose by a better-than-expected 8% to £722 million.