A NORTH East firm which makes computers designed for technophobes is considering listing on the German stock exchange in a bid to raise funds to raise its profile worldwide.
Newcastle-based Broadband Computer Company was set up four years ago and is headed by famed music and TV producer Andy Hudson, who channeled his frustrations about some of the workings of computers into the quest for a more friendly operating system.
The result is Alex, a system which uses a simple interface and intuitive processes to enable even the most wary of technology to get online.
In an interview with nebusiness in today’s Science and Technology section Hudson reveals the company is keen to raise money in order to spread the word about the system. The listing could take place next month, although there is also interest from private investors.
He said: “We were advised the German stock exchange is actually much more entrepreneurial and much more into ideas and people.
“We were told our type of business might not succeed on the English market, but would be much more promising in Germany.
“We need to seriously raise money to reach the level of impact we want. It’s got huge potential, not just in the disenfranchised Western world, but other countries and in the Third World as well.”