The famously unconventional BrewDog brewery, which has a pub in Newcastle, has raised £3m in two months through selling shares to beer fans.
Through its 'Equity for Punks' scheme, the Scottish company made 42,000 shares available online at £95 each, ignoring traditional methods of funding to support its continued rapid growth.
Unlike many crowdfunding programmes that simply look to raise donations in return for fringe benefits, BrewDog is offering equity in its business, with the funds raised being used to further expand its new brewery, its burgeoning bar division and a series of bottle shops across the UK.
The company employs 187 staff and is on track to turnover £20m in 2013.
Investors, meanwhile, receive a lifetime 5% discount in its bars and up to a 20% discount online.
They are also consulted on new products and bar locations, and are invited to the BrewDog AGM.
The record-breaking start to the campaign takes the brewery three quarters of the way to reaching its ambitious £4m target in less than a third of the time it allocated to the programme.
Shares are available at www.brewdog.com/equityforpunks