Brasher reports strong first-half performance for 2013

In the six months to June, the brand experienced a year-on-year sales uplift of 30%, driven by strong demand for both established and new products

Brasher
Brasher

Sunderland-based outdoor footwear company Brasher has reported a strong first-half business performance for 2013.

In the six months to June, the brand experienced a year-on-year sales uplift of 30%, driven by strong demand for both established and new products.

The company says effective sourcing and stock control has ensured consistent availability of key lines such as the men’s and women’s Hillmaster II GTX boots.

Finance director David Kennedy said: “There is great momentum behind Brasher at the moment.

“For 2013, we have put together a really strong package for the UK market.

“The range is strong, with the Hillwalker and Supalite Active helping to attract new consumers to Brasher, while long-established products continue to perform very well in store.

“As always, we find that when we use a strong marketing campaign to remind walkers about the Hillmaster, they respond really positively, reinforcing its position as Britain’s best-loved walking boot.

“With a good ongoing position on stock availability for immediate orders, Brasher has been making great strides so far in 2013 and we are hopeful that we can sustain that for the rest of the year.”

 

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