Brasher managing director will be stepping down

OUTDOOR clothing firm Brasher has announced that its managing director will be stepping down later this month after helping the company to record sales.

OUTDOOR clothing firm Brasher has announced that its managing director will be stepping down later this month after helping the company to record sales.

Sunderland walking boot manufacturer Brasher, which is part of Pentland Outdoors and is a sister firm to Sunderland clothing maker Berghaus, has announced that Andy Loeber will be leaving the company to spend more time with his family.

Loeber originally from Matlock, Derbyshire, joined Brasher in January 2007 from Rockport where he has been for eight years, initially as managing director for Rockport UK and finally senior director for Rockport Europe.

He will be replaced by Marco Ellerker, who joins from Lacoste Chaussures, which is also part of the Pentland group, where he has worked for the past eight years in various roles, such as UK sales director, vice president international sales and regional vice president.

Loeber has helped maintain Brasher as one of the outdoor retail sector’s most established brands over recent years, with the firm increasing its sales by 14% in 2010 following its decision to appeal to fashion conscious shoppers.

The company, established by Olympic steeplechaser Chris Brasher 31 years ago, also reported a 59% increase on sales of its walking socks last year.

A spokesperson for the firm said: “Andy has made a significant contribution to the brasher business over the last four years, building a strong team around him in the process.

“He has been instrumental in modernising and shaping the direction of the brand and attracting new consumers, resulting in a third consecutive record sales year in 2010. Andy is certainly leaving on a high.”

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