Phoenix Taxis says it will invest £1m in technology over the next two years.
The Blyth-based firm, which offers low emission and 100% electric vehicles, is planning to invest in technology to improve passenger safety and experience.
Phoenix has brought in technology from Danish firm Drivr which allows people to hail and pay for a taxi via their mobile device.
Managing director Alex Hurst estimates his firm will create 300 taxi positions and 50 office jobs in the next three years, on the back of the investment.
He said: “This is a very exciting time for us. Drivr have provided us with a huge vote of confidence by teaming up with us and our selected partners in an exclusive partnership agreement for the whole of the North East of England.
“We know that excellent service is fundamental to the success of our business. The private hire dispatch and App industry has been revolutionised in recent years; this significant investment with Drivr makes perfect sense so we can continue to provide a superior and unique service to our growing customer base.”
Phoenix Taxis currently employs 52 people at its Blyth headquarters and has over 300 drivers on their books.
Nikolaj Køster, co-founder at Drivr, said: “Drivr is building a global network of the best taxi companies to help people get safe and convenient transport anywhere in the world. We carefully select each local partner and we’re thrilled to be working with Phoenix Taxis in the North East.
“The world of transport is changing rapidly and we’re particularly passionate of Phoenix push for clean electric vehicle transport.”