Bigg Market building converted into Bavarian bier hall

Another new bar is coming to Newcastle - this time in the Bigg Market with a Bavarian flavour

Bier Keller, which is to open in the former cellars at City Vaults
Bier Keller, which is to open in the former cellars at City Vaults

Bar titans Tokyo Industries have breathed new life into the former cellars of a Bigg Market building to create a Bavarian bier hall.

The bar and club company – the firm behind Newcastle’s Digital club – has invested £650,000 into the cellars of the Royal Buildings at City Vaults to create Stein Bier Keller, a venture also creating 50 jobs.

Opening on November 28, the bar pledges to provide authentic Bavarian decor, complete with live oompah bands, the best German and world beers as well as a selection from local breweries.

Ahead of the launch, Tokyo Industries director Nigel Holliday said: “We’re really excited to be bringing this unique drinking and dining experience to Newcastle, it follows the incredibly successful launch of Stein Bier Keller York, which has become hugely popular after just a few weeks.

Aaron Mellor MD and Nigel Holliday of Tokyo Industries
Aaron Mellor MD and Nigel Holliday of Tokyo Industries

“At the Newcastle site we’ve created 50 new jobs and what we believe is something different and fun for the city.

“Yes, world class beer is the star, but there’s much more to Stein Bier Keller – at last making use of a great, unknown space in this historic building.

“We’ve designed the interior to bring everyone together – this coupled with top class drinks from across the globe, authentic, interactive live entertainment from award winning acts and great table staff will all help create a fun and unique shared experience for Newcastle.”

News of the bar opening comes hot on the heels of Hathor Inns’ announcement that it is investing £750,000 into the former Bambu site, to transform it into its first North East outlet of Filthy McNasty’s.

Stephen Patterson, director of communications at NE1 Ltd, the business improvement district company for Newcastle city centre, said: “The opening of Stein Bier Keller is fantastic news for the Bigg Market and for wider Newcastle.

Bier Keller
Bier Keller

“The Bigg Market is one of the key locations in the city that NE1 has earmarked for improvement and modernisation over the next five years.

“We hope to match the investments the likes of Tokyo Industries are making in new premises with a major capital project that will transform the Bigg Market area improving the public realm and creating a wonderful link between the newly redeveloped Central Station and the heart of the city.

“New niche bars like the bier keller are an excellent addition for the city, adding something different into the leisure mix and help to expanding what’s on offer in the city.

“Newcastle is benefitting enormously from the opening of new leisure premises, the investment these bars, restaurants and leisure outlets make in their business premises drives up standards and helps cement the city’s role as the region’s capital.”


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