Independent motor group Benfield has continued its capital investment programme with the opening of a new £7m Audi dealership on Scotswood Road in Newcastle.
The new flagship Audi development will officially open its doors today, Monday June 9, after a 12-month construction period, aptly opening on the same day of the world famous Blaydon Races which will head past the new dealership.
Benfield Motor Group employs over 1,500 staff and has 34 retail outlets throughout the North East of England, Yorkshire, Cumbria and South West Scotland across a portfolio 16 car retail brands.
The new landmark development, which is 35,000 sq ft in size and set on a 4.5 acre site, becomes one of the largest Audi dealerships in the North of England as well as the first in the region demonstrating the latest Audi brand concept.
The family-owned business said it was proud to be bringing such a prestigious development to the region.
Mark Squires, Benfield’s Chief Executive, said, “I am enormously proud of our new Audi development. With its stunning modern design, beautiful showroom and unrivalled customer service and aftersales facilities, I believe it is the most impressive motor retailing site in the North of England.
“It underlines Audi’s leadership in the prestige car market by making such a powerful statement of what the brand represents, stunning design and the latest in technological innovation, coupled with genuine desire to deliver a world class experience for its customers.
“Customers will love the new showroom facilities, our customer lounge and the all-new Audi car configurator room, the first outside of London, as well as the biggest choice of Approved Used Audis we have ever been able to offer in Newcastle.
“From facilities which were beginning to tire, compared with our North Tyneside, Wearside and Teesside centres, the new Newcastle Audi will become the proud flagship for North East Audi.”
The new development replaces the present Audi dealership on Scotswood Road and the new state-of-the-art show room has space for 19 car display area and there is a used car display area with space for over 80 vehicles.
The overall development also includes a full aftersales facility, a 19-bay workshop, customer car parking and a private lounge area with free Wifi and refreshments.