The North East’s largest motor retail group, Benfield, has appointed a new group marketing director.
Heike O’Leary comes to the business at a time when consumer confidence is high in the motor industry.
She brings with her wealth of blue chip marketing experience, having previously worked for adidas, Callawy Golf and a London-based marketing agency, with which she dealt on a strategic level with clients such as Debenhams, Nissan, Ford, Bally, Karstadt and Citibank. O’Leary also has extensive knowledge of brand marketing, which will help drive awareness of the Benfield brand and its 34 strong portfolio of dealerships,
Benfield chief executive Mark Squires said “This is an exciting appointment for us and demonstrates our strategic intent to grow and develop our brand and marketing across the regions we serve.
“We are investing heavily in our consumer led strategies to improve our customer service and improve the overall consumer experience for our customers. Heike will bring invaluable and undoubted in-house and agency brand marketing expertise to Benfield and we are delighted she is joining us at this time in our development.”
Heike said, “I’m absolutely delighted to be joining Benfield who are a very well respected and well run family business. I am very much looking forward developing the Benfield brand and marketing strategies further and working with a very strong team of people and some fantastic worldwide renowned car brands.”