The North East’s largest independent motor group, Benfield, has opened a new £5.8m dealership on Newcastle Road, Sunderland, as part of its ongoing capital investment programme.
The flagship development officially opened its doors to customers today after an eight month construction period. It is one of the largest Ford has within the North East region.
Benfield’s chief executive, Mark Squires. said: “We are delighted with this impressive new Ford development and to be again flying the flag so brightly for Ford in Sunderland.
“The Ford brand is steeped in tradition and has a great and successful history in this region. Moving into Sunderland in this way is a natural geographic fit for Benfield and we are very much looking forward to developing and expanding the Benfield brand and reputation in Wearside.
“The development has taken eight months to construct and has also created 45 jobs. It is a tremendous example of the Benfield and Ford brands working together to provide a world-class retail experience with unrivalled customer service.”
Benfield, which employs over 1,500 people and has 34 retail sites, already has a strong relationship with the Ford brand through four dealerships in West and North Yorkshire. It has been operating a temporary ‘pop up’ showroom on the Newcastle Road site since spring 2012.
The new show room has space for 12 cars displaying the full Ford range and the development also includes a workshop with the latest diagnostics technology, space for over 80 used cars, and a full after sales service with a large customer car parking area.