A new discount brand business will create 100 jobs through a series of North East store openings as part of expansion plans across the UK.
Bargain Buys was established in 2013 by Chris Edwards and Chris Edwards Jnr, the father and son team behind family-run retail giant Poundworld, pitting itself against rival discounters including Home Bargains and B&M Bargains.
The UK discount sector is now reported to be worth an estimated £10bn pounds as the discounters continue to gain ground on the high street amid troubled times for major supermarkets chains.
Bargain Buys is seizing the opportunity to gain market share through the regional and national expansion, which includes actively looking to acquire properties in all regions of the UK, in out of town retail parks, shopping centres and high street locations.
Last July saw the rapidly-growing firm open a 11,000sqft unit on Newcastle Retail Park in Byker, becoming one of the company’s largest stores while also creating 40 new retail jobs for the city.
The business is now extending its presence further into the region by opening five stores within the next six months, including outlets in Newcastle city centre, Middlesbrough and Cramlington.
The central Newcastle shop, based in Clayton Street, will officially open on Friday, creating 20 jobs and becoming the 31st UK store.
Meanwhile, a branch at Hillstreet Shopping Centre in Middlesbrough also opens its doors on Friday – the second Teesside store the retailer has opened in as many months following its Cleveland Retail Park store, which opened in January.
Nicola Charlton, manager at Bargain Buys Newcastle, said: “We’re delighted to be opening a new store at Clayton Street and we can’t wait to see how customers respond to the new brand.
“We offer all your favourite brands and products for less and we’re expecting the new store to be packed full of savvy shoppers. We already have a successful store on Byker Retail Park and we hope our new store at Clayton Street will prove just as popular.”
As part of opening celebrations, the store will be officially opened by a local representative from its appointed charity Marie Curie.