Banking giant Barclays has launched video banking from its Doxford site in Sunderland to provide a new secure, face-to-face service for customers.
Alongside the availability of colleagues in branch, through mobile, telephone and social media, the bank said the service gives customers the choice to carry out a video call with a Barclays colleague from their smartphone, tablet or computer, 24 hours a day, seven days a week.
Available from today, December 8, for Premier customers, the service will then be rolled out to mortgage, business and wealth customers from early 2015. It will then be made available to all retail customers, automatically matching customers to a specific member of staff they have spoken to previously, if available.
Staff at Barclays Sunderland Contact Centre are ready for the launch and will be the first site in the UK to operate video banking.
Rebecca Wafer, video banker at Sunderland Contact Centre said: “This is a watershed moment for the way people do their banking where we will finally be able to interact with customers completely on their terms, rather than ours.
“While many of our customers are increasingly using digital channels to complete routine transactions, for the important moments, you just can’t beat face-to-face conversations, yet traditional branch opening hours don’t always give customers that choice. We are combining our dedicated teams at Sunderland with digital technology to bring this facility to customers wherever they are and at a time they choose.”