Barclays Bank bosses spend day with their rural clients

AN organic farm hosted a visit by its bank manager as part of a scheme by Barclays bosses to find out more about its rural clients’ day-to-day business.

Timi Torok from Cross Lanes Organic Farm Shop with Barnaby Davis, UK Retail Banking Managing Director

AN organic farm hosted a visit by its bank manager as part of a scheme by Barclays bosses to find out more about its rural clients' day-to-day business.

Barclays UK Retail Banking managing director Barnaby Davis spent the day at Cross Lanes Organic Farm, Bowes, County Durham.

Peter Coverdale runs the organic farm, plus a delicatessen, farm shop and cafe. He demonstrated skills including how to cut up meat in the butcher’s, learning about retail, product choices and sales, making latte coffee on the barista machine and helping in the kitchen with the lunchtime trade.

Mr Coverdale said “This initiative has been a great success and allows my bank to fully understand my business and the issues I face on a day-to-day basis.

“After a day in the business the one thing I can say is that Barnaby is exceptionally enthusiastic that he and his team provide the right level of service and it’s been a pleasure having a senior executive supporting me and looking at ways the bank can improve their services for SMEs across the UK.”

Mr Davis, responsible for 19,000 staff across 1,636 branches, said: “The more we know and learn about our customers the better, enabling us to provide the right levels of support when required.

“This initiative will help in our review of services at a national level and it’s been great working alongside Peter to see how our service impacts on the way he operates.”

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