AYO Media helps firms to manage sales pipeline

TYNESIDE web development agency AYO Media has forged links with manufacturing and utility companies as its explores new markets for its bespoke software.

TYNESIDE web development agency AYO Media has forged links with manufacturing and utility companies as its explores new markets for its bespoke software.

The company announced turnover of £250,000 last July and expects 50% growth in its next results on the back of work with companies such as Cramlington-based air filter company AAF, bringing it up to around £375,000.

It has also seen interest from clients in its AYOWare customer relationship management software, which helps firms to manage their sales pipeline.

It is working with AAF on areas such as its quotation management software, and has also developed billing management software for an un-named utilities company.

Managing director Rob Mathieson said: “A lot of digital companies focus on media and advertising clients but the versatility of the web lends itself to different business models.

“We do find some quite forward-thinking companies approach us, especially as people find out what we can do.

“People assume the web is for web design and brochure-type websites, but it’s actually far more complex. We also find ourselves sitting down with businesses and telling them what we can do for them.”

AYO has tripled in size in the last two years, and has taken on three new staff members to bring its workforce up to nine full-time and two part-time employees. It also plans to embark on another recruitment drive at the start of the new year.

Application developers Grant Cooper and Finlay Mann and web developer Jennifer Beckwith will boost the technical team. Beckwith, 21, arrives from Communicator Corp, while Mann, 23, and Cooper, 29, are recent graduates from Northumbria and Newcastle University respectively.

Beckwith said: “AYO Media is a very well respected agency in the North East and offers an ideal environment for me to build up my knowledge base and soak up as much experience as possible.

“I am particularly looking forward to getting involved in client projects that include the design and build of iPhone and iPad applications.”

As well as its work with manufacturing firms, the company is also seeing growth through its gambling arms Sportpool and Tipstar. Clients are also taking on its AYOWare software, which was initially developed for internal use.

Mathieson said: “We’ve been using it internally for about a year but it’s been attracting interest in the last six months. It’s focused primarily on the sales pipeline. It takes you from that first meeting with clients through to the end of the project.

“It’s very simple and easy to use. It allows you to see what state your pipeline is three to six months down the line. Traditionally, small businesses don’t have a clear pipeline and don’t have visibility of cashflow and wing it a bit. This software is designed for small business, but we’ve adapted it for larger businesses as well.”


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