Augmented reality start-up skignz Limited was among a host of promising UK technology businesses to pitch in front of more than 500 dignitaries at St James’ Palace.
The Stockton-on-Tees firm recently appeared at the third round of the Pitch@Palace initiative — a programme created by HRH Prince Andrew to showcase evolving entrepreneurial talent.
Skignz’ patent pending technology puts hyperlocal augmented reality content in front of mobile device users, via the camera.
Users look through the camera, via the skignz app, and are presented with geographically specific content that is virtually imposed on the surroundings.
As an example, the technology is being touted as a navigation tool to lead users around large exhibitions which are set up with “trigger points” to present users with relevant content at specific locations.
Similarly the team behind skignz suggest that concert-goers could use the app to place a marker above their heads, so that friends might find them in a crowd.
Skignz launched their first Android viewer in mid 2013 before launching an iOS version later that year.
The technology is also available as a web app for more complex augmented reality arrangements, including the placement of 3D objects in the landscape.
Skignz co-founder Si Brown presented for three minutes at the Pitch@Palace event, in front of princes and sheiks from Saudi Arabia and UAE, senior figures from Facebook, Google and Vodafone, and a range of venture capitalists and technology start-up investors.
Mr Brown, who is also chief marketing officer, said: “It was an unforgettable experience that allowed us a unique opportunity to present the skignz technology to a wide ranging and very esteemed audience.
“We were delighted to be nominated and even more so to win through to the final. We already have a number of enquiries from very big brands.”
Prince Andrew said: “I am immensely proud of the achievements of the entrepreneurs in the Pitch@Palace programme, they have shone a light on the diversity and imagination across the country, clearly demonstrating that pursuing an idea or dream can be realised with knowledge and determination.
“This is all possible with the drive of the entrepreneurs, and as far as Pitch@Palace is concerned the commitment and enthusiasm of all of the attendees and partners of the event.”