Apprentices could help firms grow

A BUSINESS is only as good as its employees and in the current economic climate staff performance could be the key to helping your organisation weather the storm and emerge stronger.

A BUSINESS is only as good as its employees and in the current economic climate staff performance could be the key to helping your organisation weather the storm and emerge stronger.

Investing in your workforce may seem like an expensive option when budgets are tight, but there is a cost-effective way to provide the practical skills and qualifications your firm needs.

An apprentice from the City of Sunderland College would be a highly motivated new recruit who could help improve productivity, increase your competitive edge and deliver real results to your bottom line.

With an apprentice, your company will benefit from having a member of staff learning up-to-date skills and techniques from courses designed by companies in your sector.

These skills can then be passed on to the rest of your workforce – helping your company keep abreast of technological and operational advances in your field and filling any skill gaps that may exist.

Your business will also benefit from a new source of motivation as apprentices tend to be eager and loyal to the company that has invested in them.

In fact, in a survey 88% of employers believed that taking on an apprentice led to a more motivated and satisfied workforce (survey conducted by Populus on behalf of the Learning and Skills Council, February 2009).

With the help of the City of Sunderland College, recruiting an apprentice is a simple process.

Our team of experienced training advisers offer a full package for your business, supporting both you and the apprentice through the programme ensuring all parties get the best results.

Keith Flynn, company director at the Alex Scullion Electrical Group, used the college to hire an apprentice electrical engineer and found the programme invaluable.

“As we operate a quality-first approach to our work and recognise the benefits of a well-informed workforce, the apprenticeship programme at City of Sunderland College fitted perfectly with our business needs,” he said.

“We’ve been very happy with our apprentice and the progress he has made as well as the training provided by the college.”

The City of Sunderland College provides apprenticeships for a wide range of occupations covering the region’s main industries, including:



Business and administration


Customer service




Motor vehicle mechanics

Motor vehicle body and paintwork

Painting and decorating


After completing their apprenticeship, the option is available for the apprentice to move into an advanced apprenticeship, giving them further skills in their chosen field which in turn strengthens your workforce's skill set.

Both the apprenticeship and advanced apprenticeship achievement rates for City of Sunderland College courses are currently above the national benchmark for success and are set to continue exceeding targets.

The apprenticeship team at City of Sunderland College also provides a full recruitment package for any businesses looking to hire an apprentice.

Working with an employer, they will develop a shortlist of high-calibre potential apprentices for a position.

Employers are then given the opportunity to interview candidates quickly and efficiently to select the right apprentice for their team – all at no cost to their company.

To find out how a City of Sunderland College apprentice could help strengthen your business for the long-term contact their Apprenticeship Team on 0191 511 6446.


David Whetstone
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Graeme Whitfield
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Sports Writer