A running app designed by a Newcastle agency has raced to victory in a competition celebrating digital excellence across the North.
Designed to celebrate the best use of creative, digital and information technology, the Big Chip Awards see scores of firms from across the North battle it out in 22 categories.
The shortlisted finalists have gathered in Manchester for the grand final, where The Great Run Local app was singled out by judges, a resource created for a not-for-profit arm of Nova International by Newcastle-based agency Shout Digital.
The app allows volunteer organisers of the weekly free community runs held throughout the UK by Great Run Local to accurately record each entrant’s finish time.
Shout Digital has won the Big Chip Awards’ inaugural Best User Experience at the Big Chip Awards 2014, after judges were particularly impressed with the agency’s use of Near Field Communication, a set of standards which allow similar devices to communicate with each other in close proximity.
Each entrant in a Great Run Local event is given a wristband and as they cross the finish line an organiser scans the band with the app to record the accurate finishing time.
This is then uploaded onto the Great Run Local website and the entrant also receives a congratulatory text message recording their achievement.
“This has been a very rewarding project, which enables runners to organise and participate in free-to-enter runs, to record and share results and to track their progress,” said Gary Boon, CEO of Shout Digital, at Keel House, Garth Heads, Newcastle.
“Although it is incredibly simple to use, it has been created with very complex, state-of-the-art technology and I am delighted our team’s expertise has been recognised.”
Shout Digital was handpicked by Nova International to create the app, following the success of Great Run Training; an app its team designed last year to help runners of all abilities reach their full potential.
“Having worked with them before, we knew Shout Digital had the expertise and creativity to create an app that was 100 per cent reliable and exceedingly simple to use,” said Steve Vernon, general manager at Great Run Local.
“Its success at The Big Chip Awards 2014 is proof, if it were needed, that we made the right decision.”