THE late Noughties was an awards-riddled period for technical director Lisa Forster's business. But with 2011's turnover set to be twice 2010's things are getting even better.
“There have been four significant milestones in the world of angelfysh,” says Lisa. “Firstly, we have maintained our 100% record for five years now ... every angelfysh client has appeared on page one of Google.
“Secondly, angelfysh’s new “results guarantee” for SEO in 2011 has brought us so many more clients.
“A third factor is the surge of social media marketing clients that have benefited from how angelfysh’s brand-led approach to SMM is getting them more sales.
“And fourthly, Debbie – because of who she is – has given angelfysh a new and completely unique dimension.”
Who is Debbie?
Debbie is a TV scriptwriter who has put words into the mouths of the cast of Casualty and The Bill, as well as having worked alongside the likes of the EastEnders writing team and Lynda La Plante. Debbie is angelfysh’s newly appointed senior account manager and she has given angelfysh, the North UK’s “obsessively results-driven internet marketing” business an even more elevated market position.
“When I met Lisa it was a little daunting,” says Debbie. “Woman Entrepreneur of the Year and with a 100% record of getting angelfysh clients to page one of the world’s most-used search engine. Impressive!
“But I know why I’m here. I create copy for the SEO and SMM parts of Lisa’s business that communicate compelling reasons why the audiences that Lisa gathers should actually buy.
“No one else is working like this. I create character and rich, meaningful approaches for angelfysh clients that really do get results. And we really are as obsessive as ever about results.”
The perfect balance
Lisa and Debbie are – together – helping businesses to achieve perfectly balanced internet marketing approaches. And there’s a message for all businesses here.
angelfysh is already established as truly “results-driven” but the business goes further now. Not only is angelfysh measuring “raised brand awareness” and “unique visitors” to client websites, but it’s measuring increasing conversion rates (e-commerce sales) and reducing bounce rates (people leaving websites quickly), too.
So the message is clear. Websites and broad internet marketing is not just about getting audiences to read what you have to say.
It’s about making sure that what you have to say is compelling, clear and results-driven too
:: Michael Owen is managing director of onebestway, angelfysh and Dunn and Dusted