Rugby legend Rob Andrew proved just the ticket recently when he unveiled a distinctive new Metro train emblazoned with the Newcastle Gateshead Buzzin Livery.
The man who led the Newcastle Falcons to glory at Twickenham earlier this year lent his support to the campaign at the Airport Metro station.
Now the specially designed train will join an already distinctive fleet of Metro carriages.
Mr Andrew said: "I'm delighted to be backing Newcastle Gateshead's Buzzin campaign. This area really is buzzin' - it's a dynamic and vibrant place to live, work or visit.
"It's very exciting to be part of a campaign that's putting Newcastle Gateshead on the map as the new place to be and giving everyone so much more information about the exciting new developments we can all see taking shape on both sides of the river.
"The train is fantastic. It's great that Nexus and other businesses are getting behind the campaign to help bring more people to the area and give us the chance to show off everything we've got to offer."
Buzzin is the first phase of a #1m marketing campaign, aimed at making Newcastle and Gateshead a first choice for tourism and business visitors.
Among its ambitious plans is the bid to make Newcastle the European Capital of Culture in 2008.
The Buzzin initiative is backed by Newcastle City and Gateshead councils, and by the private sector.
It aims to establish an identity for Newcastle and Gateshead based on the character of the area, described as "passionate, resilient, inventive and welcoming, with a zest for life and a sense of carnival" by leading regional marketeers.
The Metro system is to play its part in the Buzzin campaign with the use of the system itself. High profile poster adverts will appear at stations throughout the network.