Newcastle-based music agency AMV Live Venues has fought off competition to land itself an exclusive Apartment Group music contract.
The fast-growing business has been chosen as the official music partner to supply Apartment Group’s North East bars and clubs, which include As You Like It, Newton Hall, House of Smith, Liberty Brown and Mr Lynch, with stellar talent for regular live entertainment nights.
Founded in 2012, AMV Live Venues is an extension of leading music agency AMV Live Music owned by Michael Forster and Andy Garner, and is the preferred booking agency for numerous high-profile clients such as The Gainford Group, The Cairn Hotel Group and Ramside Hall.
The deal is worth almost £100,000 including AMV’s management fee, artists fees and the technicians costs.
Donna Gibb, events manager at Apartment Group said: “With AMV, we get one point of contact and a choice from hundreds of acts from bands to DJs to solo artists so it was the perfect fit. AMV’s real-time, online booking and tracking system was also a major draw. One of the venues we run, Nancy’s Bordello, will be launching a new unsigned, original artist night soon and as the AMV team has decades of experience in this area they will be also responsible for selecting and providing the raw talent for these exciting nights.”
Andrew Garner, managing director at AMV Live Venues, said: “AMV is all about championing exceptional, local music. Our acts can play anything from classical to rock and roll to house so people can expect some terrific nights.”