COWS from herds in County Durham and Yorkshire Dales will wear their organic label with pride as a North dairy promotes its green cause.
Iceman Ruby, Matilda and Katy will grace the labels of skimmed, semi and whole milk recyclable plastic bottles, respectively, demonstrating the local nature of Acorn Dairy.
The business went organic more than 10 years ago and operates farms at Archdeacon Newton, near Darlington, Spennithorne in Wensleydale, and takes milk from two further organic farmers at Stocksfield, near Corbridge, Northumberland, and East Rounton, near Northallerton, North Yorkshire.
Its new branding, sporting the three cows, also features the main benefits of organic milk – better animal welfare, great tasting, better for nature and more natural milk.
“We hope the new labels will really stand out on the shelf,” said Acorn Dairy director Caroline Tweddle. “The branding says this milk is local and from our organic cows in the Yorkshire and Durham Dales.”
The labels have already won the approval of her brother Graham’s running club, the Quakers. “We showed them four possible designs and 52 of the 57 opted for the label with the cows on it saying they don’t see them every day like we do,” said Caroline.
The pictures also show the various colours and markings of the dairy shorthorn crosses used by the dairy, from black and white to brown and white and mottled.
Customers will be able to see the new designs on shelves on 500ml, one-litre and two-litre bottles.
They will also be able to see Ruby, Matilda and Katy on the farm at Archdeacon Newton as a footpath passes through their fields. The work has been carried out by Darlington designer Greg Marshall, of Ambient Creative, who has worked with the dairy since 2000.
“It was great fun doing the photoshoot with the herd and, with Graham’s help, we got some excellent images which really capture the local nature of the organic dairy,” he said.
Acorn Dairy was the first organic producer in the country to bottle their own milk on the farm, and manage the whole process from the cow to the doorstep.
The dairy bottles 72,000 litres of milk a week for customers all over the North, from Northumberland to North Yorkshire.
The business prides itself on not using any chemical or artificial fertilisers, hormones or GM products. The Soil Association monitors and certifies the farms, ensuring they stick to strict standards.