The British Pig & Poultry Fair later this month has a top line-up of technical forums and keynote speakers to help producers grow their businesses.
Communications specialist Malcolm Munro, who is attending the event, said: “The pig and poultry industry needs to remind itself, and consumers, that it’s a great industry, delivering high-quality British pork, poultry and eggs to exceptionally high welfare standards.”
Malcolm will host a forum on unlocking the power of media to grow businesses on the first day of the fair which is being held on Tuesday and Wednesday, May 13 and 14, and is hosted by the Royal Agricultural Society of England, partnered by ABN.
The forum will offer an insight into how the media can be utilised to generate positive coverage about the way we produce British pork and poultry products, and correct the misinterpretations often made about the sectors. The ultimate aim is to drive consumer demand and help grow businesses.
Malcolm will explain that producers should be proud to demonstrate the high standards adhered to within the industry.
He details how this can be achieved through providing the wider media with facts and information.
“Quotes, anecdotes and contributions from leading producers will equip the media with the right information to positively influence consumers,” he said.
“Context is very important to help build trust with the consumer. It is the whole industry’s responsibility to not only rear pigs and poultry in the best way possible, but to educate and explain to the media and consumers how the industry operates.”
Chairing this forum is NFU president Meurig Raymond, who said: “This forum will provide the perfect platform for generating industry enthusiasm in utilising the media at a time when agriculture is so far up the news agenda.”
The Pig & Poultry Fair is highly valued by producers, with 74% of visitors to the 2012 event planning to make changes to their business following their visit.
A recent survey showed that 85% of producers plan to attend this year’s fair where topics to be covered include achieving successful planning applications, reducing energy costs on farm, raw material security and industry outlooks for both the pig and poultry sectors.
A vital debate taking place on the Tuesday is how the pig and poultry sectors can secure part of the £90m Government fund to drive future innovations and rebuild the connection between basic research and applied science.
The British Pig & Poultry Fair is a free business event but visitors are reminded that in order to gain fast track entry, they need to register online at www.pigandpoultry.org.uk