Birmingham Livestock Event sees record number of visitors

A record 17,000 visitors attended the Livestock Event staged at The NEC, Birmingham last week

Livestock Event
Livestock Event

A record 17,000 visitors attended the Livestock Event staged at The NEC, Birmingham last week.

RABDF chief executive Nick Everington said: “The event continues to go from strength to strength.

“The main trade halls buzzed throughout as visitors explored the latest technology, discussed new business and placed orders, while the technical demonstrations proved a huge attraction, in particular the world’s first live robot feeding and milking demo at an exhibition.

“Farmers were challenged and inspired by presentations in the speaker areas with the Farm Health Planning Seminars in particular packed out over the two days, while outdoors, more than 150 visitors seriously considering investing in the latest 4x4 and UTV models took the opportunity to test drive then around The NEC’s off road track.

“Feedback from exhibitors was very positive with good-quality leads received over the two days.

“Livestock continued at the heart of the event. Cattle entries were up 31% on the year and relocating the main judging ring to the genetics zone proved to be a huge success, enabling them to be even more prominent and enhance the experience for both visitors and exhibitors.”

He added: “We look forward to continuing to build on the event’s success in July 2015 and creating the opportunity for all livestock farmers to get away from their farms to gain more technical knowledge and do business.”

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