Appointments: SME Business Chat appoints young team

A North East start-up specialising in unique lead generation techniques for small and medium sized businesses has appointed a young team for its launch last month

University of Sunderland graduates, Naomi Mellon, Connor McGregor and Daniel Newberry have joined marketing strategy provider SME Business Chat
University of Sunderland graduates, Naomi Mellon, Connor McGregor and Daniel Newberry have joined marketing strategy provider SME Business Chat

Marketing strategy provider SME Business Chat (SMEBC) has appointed a fresh, young lead generation team to cement the success of the business’s three-month trial period.

In their new marketing roles, University of Sunderland graduates Naomi Mellon, Connor McGregor and Daniel Newberry will be responsible for providing clients’ web-chat services as well as tailored social media marketing designed to drive traffic, raise awareness of the web-chat service and boost engagement.

Social media marketing intern Connor McGregor said: “It’s an exciting time to be a part of SMEBC because we’re doing something that hasn’t actually been done like this before. During the trial we aim to demonstrate that our techniques provide measurable and profitable lead generation that has a competitive edge over the current alternatives.

“Gone are the days of navigating through a range of numeric menus to reach a call centre. Web visitors are now able to multi-task while conversing with a chat agent.”

As a partner of the new venture, IT consultancy the Wolf Group is hosting the contact centre while the SMEBC trial period takes place. Providing technical support and advice, the software development firm will also help to maintain systems, thus ensuring a smooth launch to the service.

Marc Fowler, managing director of Wolf Group, said: “The approach is unique in that it offers two separate services in hybrid; one that drives customers to your website and another that engages with them to effectively build confidence and generate warm leads – leads that businesses may never have known existed.

“Web chat provides the opportunity for these small and medium-sized enterprises to minimise their contact centre costs by condensing multiple customer telephone calls to web-chats. These web chats can be handled by one contact centre representative simultaneously, saving both time and money.”

Initially the three Sunderland graduates have been appointed while the trial period takes place although the number of social media marketing agents is expected to double this month.

In the coming months SMEBC plans to develop its portfolio of clients targeting businesses from financial services and energy companies to leisure clubs and restaurants.

Web-chat services are expected to run from 12 noon-8pm seven days a week. For more information visit: or call: 0191 280 5695.


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