Appointments: Senior appointment sees Drayton put its best foot forward for expansion

Recruitment consultancy Drayton Partners is expanding its reach into fashion and sportswear with the appointment of Wayne Mabbott

A leading figure from the footwear industry has joined specialist recruitment consultancy Drayton Partners in a move which marks the launch of a new division and sees the Newcastle-based firm further establish itself in the international marketplace.

Wayne Mabbott, 43, from Gosforth, Newcastle, brings global experience from adidas, Pentland Group (Ellesse) and latterly Dr Martens to his new role with the firm. Drayton Partners specialise in the recruitment of senior management personnel within the consumer goods sector.

The arrival of Wayne will see Drayton Partners expand its reach into fashion and sportswear. The move – which will concentrate upon senior and executive roles within general management, product and category management, marketing and technical development – is seen as a natural evolution of its existing specialist areas of food and drink and retail. This key strategic development is part of an ambitious expansion programme both within the UK but also internationally.

Wayne brings more than 20 years’ experience gained within sports and fashion to his new role as partner, having held senior European and global brand, product and category manager positions in a career which has seen him based in Germany and USA before returning to the UK.

He said: “Drayton Partners is well established within the food and drink and retail sectors. A move into fashion and sportswear compliments this and provides not only a natural extension for the business, but also a platform from which to enter into several lucrative international markets.”

The new division is gaining real momentum, most recently securing a contract with D3O, a highly-innovative British company that specialises in “impact protection solutions” for globally recognisable sports and technology brands. Wayne secured two senior management individuals for the business, one of whom will be based in the London office and another based out of North America.

Wayne added: “I have worked in the fashion and sportswear sector for more than 20 years, holding several key roles both in this country and abroad, and therefore offer invaluable first-hand, industry experience. This experience combines perfectly with my extensive network both here in the UK but also further afield, specifically in Asia and North America.”

Drayton Partners was established in 2010 by Rob Seery and Ian Pickett and is based at City Quadrant in the centre of Newcastle.


David Whetstone
Culture Editor
Graeme Whitfield
Business Editor
Mark Douglas
Newcastle United Editor
Stuart Rayner
Sports Writer