A North East-born PR executive has returned to her roots after landing a top position with a regional agency.
In her new role, the Leeds Metropolitan University graduate will be responsible for managing the accounts of some of the region’s biggest names in the leisure and hospitality, financial and charitable sectors.
Lauren, who also has extensive events experience, said: “While I thoroughly enjoyed working and living down south it is wonderful to be back home in the North East.
“HFPR has an extensive and varied client base and I am looking forward to working with them.”
HFPR Ltd managing director Hilary Florek said: “Lauren’s detailed understanding and experience of the industry - and her superb communication skills – will make her a great asset to the business.”