North East-based digital marketing agency Status is gearing up for more growth, adding two key roles to its senior team and crediting expansion since formation four years ago to the strength of the digital skill hub in the region.
The new members of the team are James Oliver, who has joined as director of user experience, and Fiona Stuart who has taken up the role of director of digital marketing.
Managing director Nick Salloway said: “We’ve been fortunate to get the opportunity to work with local clients and those much further afield and proud to have competed successfully in national and international pitches against some big-name agencies in London and overseas.
“To support our growing business, I’m delighted to have secured the talents of James and Fiona and have no doubt that their expertise will result in Status customers increasing their return on investment in digital marketing. Our philosophy has always been to focus on what matters to our clients’ customers and create effective digital marketing strategies that provide measurable results.”
James brings with him a multi-disciplined user experience background across a wide range of sectors. His varied background includes music industry work with Sanctuary/EMI, extensive web design work on Tesco Direct with Tesco.com and user interface design projects for travel brand Lastminute.com. He has also undertaken a number of user experience consultancy roles with large organisations such as the BBC, Marks & Spencer and Debenhams.
He said: “I’ve joined Status at a really exciting time as they gear up for significant growth. As a business they already put a strong focus on customer experience and I’m looking forward to taking that to a higher level. By introducing more in-depth research techniques we’ll be able to provide clients with hugely-valuable insight on how to offer their customers the best possible online experience.”
Fiona‘s appointment at Status will ramp up their digital marketing capabilities not only for their own growth but also critically in the development of a range of strategic marketing services for clients. With more than 10 years’ marketing experience working for TSG, one of the UK’s leading IT service companies, Fiona has developed extensive marketing expertise with a strong focus on digital channels and has considerable experience in sales and CRM processes.
Her insight from a client perspective will bring real value as Status begins to expand its new digital marketing service offer.
Fiona said: “The firm’s ambitious growth plans were a key reason in attracting me to Status. I’m also looking forward to starting to shape their digital marketing services offering.
“Coming from the client side I know only too well the importance of achieving return on investment on digital activity and I believe that we can put together some powerful services to help our customers get maximum return from their digital activities.”