Appointments: Retail expertise leads to expansion at MBL Solutions

A growing trend in loyalty and customer retention programmes among the UK’s top high street brands has led to expansion at a North East retail solutions provider

Katherine Wilkinson, Mike Morley, Oliver Stephens and Beth Whale of MBL Solutions
Katherine Wilkinson, Mike Morley, Oliver Stephens and Beth Whale of MBL Solutions

Newcastle-based MBL Solutions, a provider of retail systems designed to help increase sales, loyalty and new customer acquisition, has continued to expand steadily as a result.

To manage this new growth, three key retail specialists have been appointed as part of an ongoing recruitment programme which will include sales acquisition, account management and software development.

The latest recruits at MBL Solutions include Katherine Wilkinson who joins as marketing and account manager. She heads up the e-commerce account for Caffè Nero, supporting B2C and B2B business development as well as account management, training and sales support for MBL Solutions clients including Phoenix Taxis.

Beth Whale, a psychology graduate, joins as sales and marketing manager of MBL Solutions’ online EPoS software and hardware sales through sister brand Inspired Retail, as well as account-managing growing clients such as 360 Champagne & Cocktail Bar.

Finally, Mike Morley has been appointed as key account sales manager of the Retail Solutions Suite and brings a wealth of experience to the role gained from his time at Sage Software’s retail division, and as commercial manager at Sunderland Football Club as well as working for major regional restaurant and hospitality brands.

Established 14 years ago by Oliver Stephens, who formerly held senior marketing roles with global brands such as Sage and Flymo, MBL Solutions has developed a unique integrated suite of customer loyalty, EPoS, gift card and e-commerce platforms. This has allowed the company to create a niche for itself working not just with household brands like Sainsbury’s, New Look, Caffe Nero and Debenhams, but also to apply this knowledge for smaller regional retailers.


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