Appointments: Newcastle’s durhamlane boosts data management and market research services

Gosforth-based sales consultancy firm durhamlane has promoted Tracey Wilson to a new management role in the business

www.crestphotography.co.uk Tracey Wilson, durhamlanes new data management and market intelligence manager
Tracey Wilson, durhamlanes new data management and market intelligence manager

Newcastle sales consultancy, training and outsourcing firm durhamlane has moved to meet growing demand for its services with a key appointment.

The firm, based in Gosforth, has boosted its outsourced sales and business development team after promoting Tracey Wilson to the newly-created data management and market intelligence manager role.

She brings more than five years’ experience and expertise to a position where she will be responsible for undertaking market research and intelligence projects for clients and providing analytical services to support the effective execution of sales strategies.

Durhamlane, which helps regional and national companies in the IT, technology, construction and manufacturing develop and grow through outsourced sales and business development services, is targeting a turnover of £1m by the end of 2015.

The firm currently works across the UK from offices in the North East and London for a range of clients which includes Northumbrian Water, Entrepreneurial University of the Year 2014 Anglia Ruskin University and construction firm the Elliott Group.

Managing partner Richard Lane said investment in people was critical to secure a highly-skilled workforce that’s approaching 20 and boosts levels of client service.

“Tracey has already proved she is a major asset to our business as we see demand for market research, intelligence and data services gain increasing traction among our clients. After all, confirming target markets and ensuring your data is in good shape is a key part of delivering effective campaigns to the right people at the right time.

“We are gearing up to invest further in the services that our clients need and the expertise that will enable us to continue to deliver nationwide solutions from a well-managed, fully resourced, cost-effective and pro-active professional sales environment.”

Durhamlane is a sales performance specialist, which helps companies become more commercial by improving the performance of their people and by managing outsourced sales campaigns on their behalf – creating new business opportunities.

It delivers a measurable difference through consultancy, training and coaching sales and non-sales people and embedding best practices through technology, delivering outsourced sales and business development services that increase the footprint and success of clients.

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