Former Newcastle Church High School pupil Annabel Ling has been promoted to account manager at Forum Centrespace after spending her first year working at the company’s Gosforth head office.
Newcastle-based commercialisation pioneers Forum CentreSpace Ltd is opening a London office in Clapham, where Annabel will be based. The company, which set up in 2001, was one of the first to specialise in the commercialisation of shopping centres and currently works on behalf of owners and asset managers at more than 65 shopping centres across the UK.
Annabel will be working at the London office near Clapham Common. She has a BA honours degree in human geography from Leeds University. During her degree she studied advanced retail planning, which included a dissertation on commercialisation in shopping centres. Having now moved to London, she intends to work more closely with shopping centres and owners, and attend BCSC (British Council of Shopping Centres) events to be able to network within the shopping centre industry.
Expansion within the company has been considerable over the past five years, and since much of the new business is in London and the South East, as well as the head offices for many of the landlords and managing agents, a presence in London will be an advantage.
CentreSpace account director Caroline Al-Jumaili said: “Forum CentreSpace is well-established across the UK and we have worked well from the Gosforth office. However, we are growing to the extent that it makes sense to have a secondary base in London, so that we can respond quickly to the demands of the clients we work with. Annabel has gained valuable experience in the last year, and will work on the centres in the South of England and increase our presence in the London area.”
Annabel added: “I am looking forward to this new challenge, and have no doubt that the London office will quickly become an asset to the CentreSpace team. We will have increased access to brands and promotions companies, which can bring greater variety to the activities we already provide for shopping centres.
“The demographics and lifestyle profiles are always slightly different for each shopping centre, and it really interests me to find out which promotions are suitable for the centres I deal with. Commercialisation is developing into new areas and becoming more refined, so that it offers added value as well as revenue to the centres, and I intend to make sure we are at the forefront of this trend going into the future.”