Appointments: Luxury cross-border marketing role

Independent hotel operators Guyzance Hall Ltd has appointed Stephanie Finlay as group marketing manager

Guyzance Hall Ltd has appointed Stephanie Finlay as group marketing manager
Guyzance Hall Ltd has appointed Stephanie Finlay as group marketing manager

In this cross-border position, Stephanie will be responsible for the marketing of the company’s five properties based in Northumberland, the Scottish Borders and East Lothian, comprising Dalhousie Castle, Scotland’s oldest inhabited castle, Ednam House in Kelso, and Northumberland’s Doxford Hall, Eshott Hall and Guyzance Hall.

Stephanie is an experienced sales, marketing and events professional with an honours degree in event management from Leeds Metropolitan University. Her entire working career has been within hospitality industry and she joins Guyzance Hall Ltd from Speciality Hotels Group where she held the position of head of sales and marketing.

In this newly-created position Stephanie will implement creative marketing strategies for the portfolio, concentrating on developing the corporate, leisure and international markets. Working closely with the general managers of each property, she will also be responsible for the organisation and attendance at key UK exhibitions.

She said: “This is both a challenging and diverse role which I am very exciting to start. Each of these properties are completely unique, which I know will appeal to a range of markets. My overall aim in the coming year will be to raise the profile of each property with quality and loyalty being at the core of our marketing strategy.”

Since Guyzance Hall Ltd purchased its first property, Guyzance Hall, five years ago, the company has gone from strength to strength. It continues to invest in its properties, striving to provide the highest levels of service for each guest. Doxford Hall has received 4 AA red star status, and a number of the restaurants have secured rosettes and awards.

Eric Kortenbach, group operations director for Guyzance Hall Ltd, added: “We are delighted to welcome Stephanie to the team at what is such an important time for company. Now with a collection of five properties, we are looking forward to growing and developing the portfolio, and Stephanie’s role will play a large part in achieving this.”

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