Appointments: Great Potential takes on Tracey Campbell as director of sales

Appointment of Tracey Campbell to support evolving client range at Great Potential tourism and hotel consultancy

Tracey Campbell
Tracey Campbell

Tourism, conference and hotel representation consultancy Great Potential has appointed Tracey Campbell as director of sales as it continues to strengthen its service delivery for an evolving range of clients.

Until recently general manager at the Aston Hotel (now Holiday Inn) Darlington, previously a front-of-house and sales manager at Swallow Hotels and with care home experience and qualifications, Tracey’s proven track record includes building and managing customer relationships that consistently exceed sales goals.

“With previous leadership positions in sales, care and as a hotel manager, Tracey brings an ideal blend of experience to this role and has a distinct understanding of how our clients’ sales needs can be met. She will be a great asset for our growth strategy for 2015,” said John Gallery, managing director of York-based Great Potential.

The consultancy’s clients include independent hotels, tourism attractions, care homes, research projects and engineering business. Tracey’s appointment is designed to provide additional support including lead generation, relationship management and familiarisation visits.

She said: “This is a great opportunity to work with Great Potential’s clients and to help them to increase their business. I’m really looking forward to developing some great relationships with both our clients and their customers.”

Established in 1999, the Great Potential consultancy has 30-plus years experience in the hotel, tourism, destination and meetings/conference industry and principal director John Gallery is founder of online meetings booking tool LateMeetings.com

The company advises and mentors business leaders, provides strategic analysis, instigates positive direction and delivers innovative and practical solutions. In addition to strategic and tactical advice, services include research, PR, sales services and coaching, marketing operations and digital media.

Trusted associates provide complementary skills including training, design and print, business planning and operational management. Each project is delivered to meet client business needs using an experienced and professional team.

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