Our website is packed with terrific articles, photos and video - and we don't want you to miss out on anything you'd really enjoy.
To make sure that doesn't happen, we use technology that notices which kinds of story you and other visitors like to make sure we produce and give extra prominence to similar stories.
When you read an article, you'll see a list of top stories on the right. We try to make sure this list of stories is as relevant to you as possible.
And of course, if you don't want us to recommend stories like this, you can easily turn this off. Turn off
We want your views and insight on the issues that matter to you and you can leave comments under most articles, though sometimes - such as stories about court cases and other sensitive content - we don't allow comments.
We use a system called Pluck to allow commenting. To leave a comment, you need to register via Facebook. We want our readers to feel safe and comfortable when using the Journal site and we think asking people to sign in with Facebook will help that.
If you're using a shared computer to comment under an article, remember to log out of Facebook as well as logging out of the Journal site when you've finished.
Like all major websites, we use web analytics software from companies like Omniture and Google to see where on our site people go and how they got here.
We don't use this information to recommend content to you as an individual. But it helps us understand what types of people come to the site (for example which country they are from), how they get here, where they go once they've arrived and how long they stay.
We use this information to help us decide when to update the site and what sort of content is popular - so we can provide more of it. Again, it uses a cookie to keep track of everyone's use.
We do not charge users for the high quality journalism we publish. Instead, our website relies on advertising to stay in business.
We carefully select advertising partners that we think will interest you - but not all adverts are relevant to everyone, of course, so we try to work out which ads you'll want to see.
None of your personal information is ever shared with advertisers.
You can find out more about how we show relevant adverts at http://www.youronlinechoices.com/uk/.
Find out more
To find out more about the methods we use to improve this site:
Is there something happening in your area you would like us to report on?
Interested in advertising? Please call 0191 201 6451 or click here
A key part of the region's business community The Journal has more ABC1 readers than any other quality regional morning newspaper on sale in the area.
The Journal has 99,273 average issue readers which increases to 209,957 weekly readers.
The average time spent reading The Journal is 33 minutes, which shows the length of time readers are engaging with editorial and advertising content.
23,291* copies of The Journal are sold on average each day, providing advertisers with extensive coverage of the region.
*ABC The Journal 97% Paid Mon - Sat, 1/10/2012 JICREG
Unique Users: 396,000
Page Impressions: 1,200,000
Audience figures from Omniture, monthly average (Jan-Jun 2014).
More than 1 in 3 Journal users have clicked through to an online advertisement, demonstrating that our users are responsive and receptive to Internet advertising messages.
TheJournal.co.uk reaches an internet-savvy audience, with 84% of users having purchased products or services online in the past 12 months.
Editor-in-Chief, Trinity Mirror North East
Darren was appointed editor of the Chronicle in September 2011, following a six-year spell as editor of the Evening Gazette in Teesside.
He has held a number of senior roles on regional newspapers across England, Scotland and Wales over the last 15 years and is now editor-in-chief of Trinity Mirror North East.